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Internal positions

Enterprise Marketing Development Rep

What’s this position about?

Description

About Makosi


Makosi is a growing tech-backed company disrupting the accounting industry and how firms find integrate and manage talent. At Makosi, we are in the business of changing the future of how accounting firms structure their workforce for good. Secure a spot on the coolest and fastest-growing fully remote team ever!


Makosi's core values are part of the deeply ingrained principles that guide all our company's actions and it is our expectation that our managers and leaders embody these core competencies in our internal and external service offering, deliverables and dealings through displaying:


  • Accountability
  • Commitment
  • Innovation and
  • Positivity


The Audit industry is a big business - around $700 billion big. It's also gone a remarkably long time without any major disruption, and we're excited to bring a long overdue update. We're building a new category of tech-forward professional services, rewriting the story of who does the work in the Audit industry and taking the business of Audit to a new standard.


We work with in-house Audit teams at some of the most innovative companies in the world across various sectors - financial services, life sciences, energy, technology, entertainment & media, consumer products and more - to help solve their most pressing challenges.


We're comprised of 400+ passionate Makosi's who serve over 80 percent of the Top 100 Public Accounting firms across 7 offices globally (and growing), delivering complex solutions via a highly scalable two-sided marketplace platform for Audit talent.


We have established ourselves as the leading disruptor within one of the largest business services industry. And we're only getting started.


About the role: 


Our ideal candidate will be able to support the client success and sales teams by leveraging relevant ABM tools and tech. We're looking for a smart, ambitious, self-starter who can balance strategic thinking with tactical execution. You have experience with B2B lead generation and account-based marketing focused on building 1:1, 1: few marketing and email nurture campaigns. You have a strong understanding of a B2B buyer's journey, and you're well versed in employing multi-channel marketing tactics to move the buyer through the funnel. You can work in an environment that needs structure and processes to be built out for the first time. You are proactive. You're always ready to take on and lead projects. You can adapt to change. You're someone who thrives in an environment where change is the norm. You are data driven. You're not afraid to get your hands dirty and are ready to help by deep diving into reporting and campaign metrics anytime. You are collaborative yet independent. You love working in a collaborative environment where you can take independent decisions. You are a team player and go above and beyond to support others. 


Salary range

Base salary & annual bonusses

Location

East Coast, USA

Start Date

Immediately

Duties

Your Daily Adventures Will Include:

  • Create, plan, and execute B2B Enterprise Account Based Marketing omnichannel nurture campaigns, creating a highly effective and personalized approach for strategic accounts and drive ROI
  • Ideating and executing personalized account-based marketing campaigns in close collaboration with relevant stakeholders to drive engagement and opportunities for a subset of target accounts
  • Define and drive strategy to increase engagement by building integrated top-of-funnel email nurtures, landing page retargeting, lapsed contact re-engagement, and bottom-of-funnel acquisition campaigns
  • Take a data-driven approach to the customization of marketing programs for buyers, creating a vertical-based or other personalized assets/campaigns as needed.
  • Partner closely with the client success team and sales team to ensure a strong alignment for all our programs from the get-go.
  • Collaborate with our brand marketing team to ensure the correct development of tools and materials supporting the messages are used in your programs.
  • Work with our marketing manager to develop content distribution plans across marketing channels (social networks, paid ads, content syndication, blog, display, web and email) that lead to opportunity creation and pipeline acceleration in our ABM campaigns.
  • Manage external agencies, develop campaign themes, creative, and assets as needed.
  • Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency of the ABM program.
  • Operate as a core member of the team building a scalable, account-based marketing function in the US.


Qualifications:

  • Bachelor's degree in business, marketing, communications, or related field.
  • 1+ years experience in high-tech Account Based Marketing
  • 2+ years of general Enterprise Marketing experience
  • Experience in tools such as Pardot, Marketo, Salesforce, Demandbase or equivalent ABM tools
  • Strong analytical skills and fanatical obsession with achieving pipeline growth
  • Excellent project management, organizational, and multitasking skills
  • Superior writing, editing, and storytelling skills
  • Able to translate complex strategies and messages to a variety of audiences.
  • Able to juggle multiple projects and meet deadlines in a fast-paced environment.
  • Strong project management and organizational skills
  • Cross-functional experience with integrated marketing programs across partner marketing, field marketing, and sales development orgs
  • Ability to work successfully in an ever-changing environment with competing priorities
  • Experience in evolving marketing programs based on performance data, ground level feedback from sales and understanding of the business
  • Creative, innovative, resourceful, and get-it-done results orientation

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