Internal positions
VP of Marketing
What’s this position about?
We are growing rapidly and are searching for a growth minded strategist and innovative marketing generalist to help us shape the future of the $700 billion global audit industry. This exceptional marketing leader will help us define and drive our category and go-to-market strategy, create a full-stack demand generation machine and deliver on Makosi's thought leadership strategy.
Ideal candidates are excited by the opportunity to leave a lasting impact on a global industry, while creating and executing the marketing plan at a mission-oriented business. Were looking for a smart, ambitious, hands-on executive with experience working in, and building, fast-paced, category-defining companies. You are a decisive, data-driven leader who can build and motivate the marketing team and inspire the sales organization through a full complement of digital and offline approaches intended to directly impact topline growth.
If you are looking to impact an industry, understand how to deliver a marketing strategy that reaches both customers and employees, and get excited by direct contribution to a company's topline, we would love to talk.
Salary range
Market-related
Location
East Coast, USA
Start Date
Immediately
Duties
- Develop and execute the strategic marketing plan that supports the overall strategy, drives rapid growth, delivers on CAC targets and optimizes our position in the industry
- Work hand-in-hand with company leadership, and inspire a global marketing organization
- Drive the vision, integrated strategy for growth efforts across all touchpoints, including paid acquisition, SEO, ASO, PR, P&L marketing, digital and offline events
- Embed experimentation at the heart of all marketing activity and maximize learnings across acquisition, engagement, and retention
- Refine and validate core marketing KPIs and operating metrics such as CAC and LTV. Monitor all metrics and focus on scaling channels and lifetime value effectively
- Drive the team to define, execute, analyze, and optimize A/B and multivariate tests. Set the standard for fast A/B testing, experimentation, and iteration to continuously improve performance
- Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight Makosi's key differentiators
- Manage the day to day activities of the department including but not limited to: performance management, goal setting, career development, hiring/firing, etc
- Build, further develop, and leverage relationships with industry media to grow awareness around the Makosi brand, mission, and movement in the market
- Prioritize marketing projects and allocate resources accordingly
- Own growth targets and budgets for all marketing initiatives for both B2B and consultant audiences
- Work with key stakeholders including finance to size initiatives and make strategic recommendations on investments
- Manage programs across multi-functional teams and with multiple agency partners
Requirements:
- Bachelors degree in Business, Marketing, or a related field
- 10+ years of account based marketing experience with a focus on demand and lead generation
- 7+ years of direct management experience with demonstrated success leading and motivating teams as well as managing cross-functional teams
- Experience working with an at-scale marketing budget
- Executive level experience at a growing technology company
- A proven track record delivering significant business growth through performance marketing
- Experience leading an early-stage marketing team and you have a firm understanding of growth marketing
- Able to translate complex strategies and messages to a variety of audiences
- Strong analytical skills
- Superior writing, editing, and storytelling skills
- You have experience in evolving marketing programs based on performance data, ground level feedback from sales and understanding of the business
- You have previous experience building media relations and getting a brand the right attention
- Ability to work successfully in an ever-changing environment with competing priorities
- Excellent project management, organizational, and multitasking skills
- The mentality of an entrepreneur/founder
- You view this role as an opportunity to create positive change
- Creative, innovative, resourceful, and get-it-done results orientation
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